Wednesday Morning Lecture: Creating Your Customer Persona

0
5 months ago

Date/Time
Date(s) - 06/30/2021
9:00 am - 10:00 am

Location

Categories


Do You Truly Know Your Customer?

Who are your True Fans? The ones that will buy the hardback and paperback and audible versions of your book; the ones that will purchase the next shoe sight unseen; they will pay for the “best-of” DVD version of the free youtube channel; they will come to your chef’s table once a month. The ones that will travel 200 miles + to see your play, concert or conference?

Without really knowing your customer persona all marketing efforts can seem more like a gamble versus marketing with purpose. Understanding your customer in depth can seem something unimportant when you are anxious to sell your product and or service, but taking the time to profile your customer persona can pay off big time in the Lifetime Value of your Customers and your ROI to your marketing strategies.

In this webinar, we will focus on creating your specific customer persona. A detailed targeted customer type profile of your ideal customer that can become your next super fans and brand advocates of your brand.

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