One effective way to make your brand eco-friendly is to join with a great cause that aligns with your brand.
Selecting an inappropriate cause can appear forced or inappropriate. It therefore won’t have the effect of enhancing your brand recognition or helping your audience remember the cause you are affiliated with. On the other hand, the right cause that borders on a brand partnership can create a nice synergy that can do both.
We’ll go through some examples of causes that align well with brands and discuss some of the considerations when first deciding on a cause for your business to engage with.
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